Strategic Planning & Decision Making (SWOT Analysis) PART TWO Assignment

Strategic Planning & Decision Making (SWOT Analysis) PART TWO - Assignment Example The company mission statement; to save people’s money as a way of uplifting their lives has shaped the company policies. This is because the company has focused on cost reduction in order to ensure price leadership (Kneer 2009). The company targets the medium income earners with an average annual income of $35000. The company has also focused on implementing new technology as a way of keeping it ahead of its competitors and ensuing that it delivers quality products and services to its consumers. One of the main strengths that Wal-Mart has is that they are able to offer a wide array of goods in one store. Moreover, because of its large scale of economies, the company is able to offer competitive prices which are highly discounted with make them offer the best prices. This makes the company stand out because its rivals may not have the advantage since they may not have the advantage of getting huge discounts from supplier that comes with buying goods in bulk. These discounts are then passed down to the consumers (Kurtz, 2013). The consumers can thus buy different good within a single store at low prices which is quite convenient. Another strength that makes the company outstanding is the fact that the company sells goods with their own brands together with good from other major brands. This makes it possible for the company to reach out to a wider market as it supplies different segment of the market. This is in contrast with her competitors who may focus on selling products form a single brand. The consumers thus have a wide range of substitute products to pick from which is convenient. A major weakness facing this company is that since it is focused on offering goods at low prices, its clients may sometimes question the quality of these products. This is because high prices are often associated with high quality. The company could overcome this problem by consistently ensuring that all