Research paper Example | Topics and Well Written Essays - 1500 words - 1

Research Paper Example The study objectives of this study include the analysis of the status of internet marketing in Hong Kong, to examine the effectiveness of internet marketing at Hong Kong, and to examine the behavior and the viewpoints of consumers, towards internet marketing (Anderson, Claes, & Lehmann 53). Introduction There is no doubt that the internet continues to shape consumer trends not only in Hong Kong, but also in the rest of the world. The internet has grown into a crucial source of information for the entire population. In response to this trend, and the growing influence of the internet, advertisers and marketers found it a useful tool to reach target consumers. Due to the integrated nature of the role of the internet in marketing, the effectiveness of online advertising has remained an issue of debate among consumers, scholars and advertisers (Charlesworth 33-334). This paper will be an analysis of the status of internet marketing in Hong Kong and its effectiveness in shaping purchasing behaviors of Hong Kong consumers. Basically, the paper will analyze the role played by internet advertizing in influencing Hong Kong’s consumer behavior. ... ance publication of 2008 noted that the amounts spent on internet advertising in Hong Kong are in the range of HK$ 172 million, for the opening quarter of 2008. Of the total expenditure, electrical and computer appliances grouping contributed the most, giving a total of HK$ 30 million. During this quarter of 2008, more than 1000 advertisers advertised their wares over the internet: 5.5 billion internet-advertising impressions and 2800 campaigns. Previous studies show that advertising – directly or indirectly influences the purchasing behavior of consumers. According to Charlesworth, customers with a fair outlook towards advertising are more likely to be influenced by advertising – into making purchases (67-69). Undoubtedly, there are many types of advertisements, which people can use to advertise their products and services. Currently, internet advertising has proved to be the most effective method of marketing products. The emergence of the internet as a tool for marke ting has so far proved to be one of the most effective methods of boosting consumer behavior. It is imperative to note that internet use began in 1980s and has since grown tremendously throughout the world. The emergence of new technologies such as fiber optics has even led to the increase of business opportunities, but its use as well. All over the world, over 150 million people use internet for various purposes, and the numbers keep on increasing each day. Today, through internet, the world has become a global village where consumers use the smallest gadgets—mobile phones—to buy products and services (Faber, Lee, and Xiaoli 447). From internet banking to money transfer to online purchasing, the internet has become a powerful device in the consumer industry. Various governments are busy putting

Helping an Ignorant Society :: Argumentative Persuasive Sociology Essays

Helping an Ignorant Society So many people go through life thinking that someone who is different from them is bad, unintelligent, out of the norm and sometimes even worse. Discrimination occurs all the time because we are so ignorant about our differences. In elementary school children often notice that someone has a different skin color, speaks English funny, or sometimes that people are fat or ugly. The school children make fun of these people because they are different from what they are used to. As you grow older you do not let go of these stereotypes. People put labels on other people and do not realize that they are even discriminating. In our society it is normal to make jokes about different religions and cultures, and no one tries to stop the prejudice. We often hear the phrase its a free country, I will say what I want, if our country is free, then why cant people who are different that your average American be free too? Why do they have to deal with discrimination? Our colleges need to offer a progr am that emphasizes the fact that everyone is different, and teach about our differences. Knowing that we are different will show people that our differences are not bad, but rather, that they are good. As children we love and admire our families. Our parents teach us our morals and values, and we learn what is right from wrong. We are punished when we are bad, and rewarded when we are good. These things make us the people that we are. We all keep our values close to our hearts, as bell hooks points out in her essay Keeping Close to Home: Class and Education, with these words, While I often needed more money, I never needed a new set of beliefs and values(96). No matter how hard our life is at any point in time, our values will stay with us always. That is why education starts from the moment you are born. First you learn through your senses, you see colors and learn to tell the differences from your parents and siblings. You know who you can trust and who is mean. The first five years are the most influential of a childs entire life. Since education starts at this early age, I feel that parents are responsible to teach their children social skills. The parents need to explain why we are all different and that our differences are good, otherwise we would all be exactly the same, and that would be boring.

Political and Legal Forces Essay

Political and legal forces are two of the three most important aspects for a business, with social forces being the third. Politics is a changing scene, and the rules and laws will change not regularly but often enough. Different elected parties have different feelings about certain business practices and use or alter the laws to change these. The same comes into play with trading in other countries. Organizations, especially the European Union, have a lot of rules for their member states with regards to production, distribution, content, health benefits, and many more. What are political forces? Political forces are governments and unilateral bodies that decree certain rules, regulations, laws or restrictions with regards the way a country is run. This siphons down into everyday life, especially business. Businesses cannot avoid these unless they move countries, and then there’s the issue of the attention this draws. More often than not they simply have to adapt. An example i s taxation. If taxation rises for companies then so does the price of the goods. If taxation rises in general then wages have to be increased thus making production values higher and prices for goods increase further. †¢What are legal forces? Legal forces are the types of law and legislation that a political body introduces. A government or state-body like the E. U may decide, for example, that advertising chocolate around children’s television is inappropriate, and thus ban them from advertising on children’s channels and during set time periods. This is a legal constraint. †¢How do we adapt? You have to evaluate the situation. If you’re being taxed more then the simple solution is to raise prices. However, this may upset the consumer, so you need to weigh up whether it’s safer to take the decrease in profitability or whether you should only marginally increase the prices, thus reducing your loss and minimizing upset to the consumer. Other manners of political interference or legal restriction can occur. Realistically you just have to make them part of your business model. Defying the law can result in punishment, such as fines and even closure

Thousand Cranes By Yasunari Kawabata - 2175 Words

When it comes to emotions, there is always a reason to why one experiences them. It can be happiness due to getting a favorite toy, jealousy at another’s position, hatred due to one’s actions, and so on. Even sub-categories are due to an experience bringing it forth. Such as suffering, one doesn’t suffer randomly, it happens because it was the effect of some cause. One of the biggest causes being unfulfilled desire; depending on the significance of the desire the greater the suffering. In the novel Thousand Cranes by Yasunari Kawabata there is this intricate web of suffering that occurs between the main characters, Kikuji, his father’s, his father’s mistresses and Fumiko. All as an outcome of unfulfilled desire. For Yasunari Kawabata,†¦show more content†¦Her Mother s Lipstick, Fumiko s gifts a second Shino bowl to Kukiji, in which the use of tea utensils, but there is an underlining connection between the two shino bowls and Kikuji’ s father and Fumiko’s mother that link the two. The final scene in Double Star† Kikujiki, searching for Fumiko, and running into the shade of Ueno Park. An ambiguous ending that gives no indication if Fumiko is alive or not. Suffering is seen between the protagonist’s father and his two mistresses. Kikuji’s father’s first mistress was Chikako, he had a relationship for a short time. Then, he eventually left Chikako for Mrs. Ota, to which he spent his last days with. The dismissal from his service caused a great amount of suffering for Chikako, for she believed that she abandoned due to the birthmark on her breast. Though she never showed outward disdain for the mark on her chest, Kikuji’s mother explains that any women with such a mark would be self-conscience. In addition, that dread would follow a woman, because she would constantly feel fear that her husband would be disgusted by it. Also, that if she were to have children they would be fo rced to suckle from that hideous mark, all this Chikako was aware of which is why she never married. However, as a prostitute she had some semblance of fulfillment, since she was able to complete that sexual desire. Yet, Kikuji’s father’s leaving her and choosing another concubine, especially, a woman without her defect causedShow MoreRelatedThousand Cranes By Yasunari Kawabata1194 Words   |  5 Pagesof the biggest causes being unfulfilled desire; depending on the significance of the desire the greater the suffering. In the novel Thousand Cranes by Yasunari Kawabata there is this intricate web of suffering that takes place between the main characters, Kikuji, his father’s, Chikako, Mrs. Ota, and Fumiko. All as an outcome of unfulfilled desire. For Yasunari Kawabata, suffering is a close friend to him. At the age of two he lost his father, and as the years went on he would eventually lose his motherRead MoreThousand Cranes By Yasunari Kawabata1370 Words   |  6 PagesThe novel Thousand Cranes by Yasunari Kawabata exposes the emerging movement from tradition to westernization in post-war Japan. Kawabata enriches his novel with a variety of intricate relationships between children and their parents, exposing how loss of tradition begins at home. Ironically, Kawabata then depicts how even teachers of tradition manipulate it with their hate and jealousy to achieve their sinister motives, tainting the new generation’s knowledge of tradition and thus moving them awayRead MoreThe Bluest Eye And Yasunari Kawabata s Thousand Cranes1345 Words   |  6 Pagesused today and convey different meanings depending upon one’s cultural background. Hence, the significance of a symbol is not inherent in the symbol itself but is rather cultivated in society. Both Toni Morrison’s The Bluest Eye and Yasunari Kawabata’s Thousand Cranes explore the significance of such symbols, focusing on the basal reader of Dick and Jane and the ritualized practice of the Japanese Tea Ceremony, respectively. These two symbols, while disparate on the surface, share fundamental similaritiesRead More A Comparison of the Heat and Cold Imagery Used in Woman at Point Zero and Thousand Cranes1142 Words   |  5 Pagesand Cold Imagery Used in Woman at Point Zero and Thousand Cranes In the books Woman at Point Zero by Nawal El Saadawi, and Thousand Cranes by Yasunari Kawabata, both authors use various forms of imagery that reoccur throughout the works. These images are used not to be taken for their literal meanings, but instead to portray a deeper sense or feeling that may occur several times in the book. One type of imagery that both Saadawi and Kawabata use in their works is heat and cold imagery. InRead MoreThe Tea House By Lao She1646 Words   |  7 Pagespeople surviving is slim. In comparison to Lao She s Tea House, Yasunari Kawabata s Thousand Cranes takes on a different approach. Kawabata s moral vision was divided between a respect for the greater moral coherence of the past and a realism about the degeneracy and freedom of the modern world. Yasunari Kawabata was born in Osaka in 1899. In 1968, he became the first Japanese writer to receive the Nobel Prize in Literature. Kawabata served as the chairman of the P.E.N. Club of Japan for severalRead MoreAnalysis Of Yasunari Kawabatas Thousand Cranes1433 Words   |  6 Pagesasked what he thought of western civilization, answering that â€Å"it would be a very good idea†, and in Yasunari Kawabata’s Thousand Cranes, Kawabata exposes the emerging movement from tradition to westernization in post-war Japan. Kawabata enriches his novel with a variety of intricate relationships between children and their parents, exposing how the loss of tradition begins at home. Ironically, Kawabata then depicts ho w even the teachers of tradition manipulate it with their hate and jealousy, tainting